Your web site data can show you more than just daily visit and page views. While solutions like Google Analytics are fantastic tools for regular website analysis, more detailed web activity tracking can help uncover more prospect and close more deals.
Getting sales and marketing in the loop.
With web activity tracking, you are able to turn anonymous web traffic into known web visitor data. Now you can see which companies and prospects are visiting your website. Because of this, you are able to see when your accounts and contacts are visiting your website, know what information they are interested in and how often they return.
For you marketing team, it provides new insights into your marketing database. Web analytics data, can be used to effectively target prospects based on their interest and web site interaction. You can segment you database based on how contacts interact with your website and campaigns.
Web activity data is captured for each individual CRM contact
Web activity tracking, can also help your sales and accounts team. Automatic alerts can be used to tell the account owner, when their accounts or contacts visit your website. Sales can prioritize lead follow up, by ranking leads based on how they interact with your company. A contact that often visit your website or recently looked at your How to buy page, is often more like to buy compared to a contact that never visited your website.
Web activity tracking tend to work best when combined with automatic lead scoring. Instead of monitoring each individual web activity, lead scoring helps you monitor web activity and alert you, once a pre-defined activity or lead score is reached.
With web activity, you company can benefit through better targeted marketing campaigns and more efficient sales follow up. Web activity tracking is included in our integrated marketing platform.
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